Amateur Hour Is Over: A Record-Breaking Sale in 85020
A young family had to sell a home in an 85020 neighborhood they loved to make room for the family they wanted
They’d just had their first child and were hoping for a second. The home they were in, while one they loved, wasn’t going to give them the space a bigger family needed. They’d already found and purchased their next home, a larger one with a bigger price tag, which meant this sale wasn’t optional. It needed to work hard for them financially.
Why was this sale harder than a typical move?
They’d already closed on the new home before this one sold, which meant every week it sat on the market was a week of paying two mortgages. On top of that, they’d genuinely loved this house. They’d remodeled it, upgraded it, and built a life in it and in the neighborhood. Letting go of it was hard on its own, without the added pressure of needing top dollar to make the next move work.
What was their biggest concern going into the sale?
Maximizing the price. Since they’d already committed to a more expensive home, every dollar this sale brought in made the next chapter easier. They needed a result, not just an offer.
What made pricing this home difficult?
The highest price ever paid for a home in their subdivision was $575,000. Based on the comps alone, that’s where most agents would have started. But this home had more upgrades, and better ones, than anything that had ever sold in the neighborhood, and it sat on the largest lot in the subdivision. I recommended listing at $650,000, seventy five thousand dollars above any sale the neighborhood had ever seen. In a market where buyers have gotten more careful, that’s a real number to ask sellers to commit to. They trusted the strategy, and we moved forward.
