neighborhoods near Kierland and Scottsdale Quarter
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Best neighborhoods near Kierland and Scottsdale Quarter

If you're looking for the best neighborhoods near Kierland and Scottsdale Quarter, you've come to the right place. People fall in love with being "close" and forget to ask what daily life will feel like on a typical Wednesday morning.  When…
85014 vs 85016
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85014 vs 85016: which central Phoenix ZIP fits your family?

When people ask me about 85014 vs 85016, they're usually not asking about a map. They're asking where daily life will feel easier. My short answer is simple. 85014 usually gives families more of a true neighborhood feel for the money,…
central ave north central phoenix, arcadia vs north central phoenix

Arcadia vs North Central Phoenix for families

When I compare Arcadia vs North Central Phoenix for families, I don't start with the house. I start with a Tuesday. School drop-off, the drive to work, soccer practice, dinner, and whether anyone still has energy for a walk all matter more…
st joseph's hospital entrance
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Best Phoenix neighborhoods near St. Joseph’s Hospital

When a family needs to be near St. Joseph's Hospital, the search can get stressful fast. You want a short drive, but you also need a neighborhood that still works on a school morning, a grocery run, and a normal Tuesday night. I've…
85028 School District Boundaries in The Sheaborhood

85028-School District Boundaries in The Sheaborhood

If you're moving into 85028, here's the part that catches a lot of people off guard: one zip code, two public school districts. I hear this all the time from buyers who assume the whole Sheaborhood feeds into Paradise Valley schools, and that…
an example of one of the best phoenix neighborhoods for families, 85020
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Best Phoenix neighborhoods for families moving to Arizona in 2026

If you're moving to Phoenix with kids, the hard part usually isn't finding a nice house. It's trying to figure out the best Phoenix neighborhoods for families.  I've helped a lot of families make this decision easier hundreds of times,…
an example of phoenix multigenerational neighborhoods
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Best Phoenix neighborhoods for multigenerational families

When three generations share one housing decision, the wrong neighborhood can be a recipe for disaster. A pretty house won't save a bad daily routine. I've helped a lot of families through this exact situation. When people ask me about…
Sheaborhood 85028 Market Report

April/2026 85028 Market Report: Why the Sheaborhood Is So Strong

The April/2026 85028 market report shows that the Sheaborhood is holding strong, and the numbers are telling a pretty clear story. There's a question that comes up all the time when I'm in the neighborhood, whether it's while walking the…
an image of first-time homebuyers in phoenix, trying to make a decision

Why First-Time Homebuyers in Phoenix Have an Edge Right Now

If you're a buyer in Phoenix, the headlines can make it feel like the door is closing. Rates dipped near 5.99%, then jumped back above 6.5%, and now a lot of people are frozen, waiting for things to "settle down." The problem is that…
example of one of the phoenix neighborhoods under $900k

Best Phoenix Neighborhoods Under $900K In 2026

A $900K budget still goes a fair distance in Phoenix in 2026, but only if you pick the right neighborhood. I see families get stuck when they chase the prettiest listing and ignore the drive, the school lines, or how the house will work two…

Meet Bob Hertzog

Phoenix Arizona Real Estate Expert

Bob Hertzog is the owner of The Bob Hertzog Home Selling Team at REAL Broker and a top 1% Metro Phoenix REALTOR®, according to local MLS production.

Licensed since 1999, Bob brings more than 25 years of experience, 500+ closed transactions, and $300+ million in total career sales volume to buyers and sellers across Central and Northeast Phoenix.

A third-generation real estate agent who grew up in North Central Phoenix (85021) and has lived in 85028 (The Sheaborhood) for over 25 years, Bob is known locally as “Bob Hertzog – Your Real Estate Dad” for his honest guidance, deep neighborhood knowledge, and no-pressure approach.

Professional Achievements:

  • Top 1% Metro Phoenix REALTOR® by MLS production
  • Licensed since 1999 with 25+ years of full-time experience
  • 500+ closed transactions and $300M+ in career sales volume
  • Featured real estate expert in Good Morning America, Bloomberg, Reuters, The New York Times, The Arizona Republic, KPNX 12 News, Fox 10 Phoenix, and AZ Family (CBS)
  • Consistently verified 5-star reviews across Google, Zillow, Realtor.com, FastExpert, and Experience.com

Client-Focused Approach

Bob takes a consultative, trust-first approach focused on education, clarity, and long-term decision-making. He averages 18 transactions per year and is widely respected for his hyper-local insight, data-driven advice, and steady communication throughout the process.

Specializing in downsizing and retirees, relocation, luxury homes, move-up buyers, and condos/townhomes, Bob helps clients confidently navigate major life transitions — always prioritizing what he would recommend for his own family.

Bob Hertzog Your Real Estate Dad Family Photo

Connect with Bob:

Office: 9845 N 22nd Pl. Phoenix, AZ 85028

Text: 602-957-1583
 Request Call Back: Pick a time that works best for you
 YouTube: Phoenix market insights, neighborhood guides, downsizing advice

Bob shares real-world Phoenix real estate advice through market insights, neighborhood breakdowns, and practical guidance — helping buyers and sellers make confident, informed decisions in today’s evolving housing market.

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