Should You Price Your Home Below Market to Attract Multiple Offers?

Should You Price Your Home Below Market to Attract Multiple Offers?

If you’ve been researching how to price your home below market, you’ve probably heard this advice: “List it low and let the buyers fight over it.” Sounds exciting, right? Bidding wars, offers flying in, and a final sales price…

Best Phoenix Neighborhoods for Families, Schools, Parks Guide

A practical guide for families choosing where to live in the Phoenix metro, highlighting The Sheaborhood (85028) as the featured neighborhood. The article covers pros and cons, schools, commute, lifestyle, and nearby neighborhood comparisons with CTAs to book a free strategy call.
Scottsdale Airport in the magic zip code 85254. One of the best Phoenix neighborhoods near scottsdale airpark

The Magic Zip Code 85254: Top Picks Under $1 Million

What are the best homes for sale in The Magic Zip Code 85254 under $1 million?Homes under $1M in 85254 give families that sweet spot combo: great location, livable floor plans, solid resale value, and neighborhoods where life just works. Alright,…
Adult children talking to elderly parents about selling a family home

Selling a Family Home in Phoenix: Guide for Adult Children

A practical and emotional guide for adult children navigating the prospect of selling a family home in Phoenix, Arizona as their parent moves into independent, assisted or memory care․ If you are reading this because you're about to sell…

Meet Bob Hertzog

Phoenix Arizona Real Estate Expert

Bob Hertzog is the owner of The Bob Hertzog Home Selling Team at The Brokery and a top 1% Metro Phoenix REALTOR®, according to local MLS production.

Licensed since 1999, Bob brings more than 25 years of experience, 500+ closed transactions, and $300+ million in total career sales volume to buyers and sellers across Central and Northeast Phoenix.

A third-generation real estate agent who grew up in North Central Phoenix (85021) and has lived in 85028 (The Sheaborhood) for over 25 years, Bob is known locally as “Bob Hertzog – Your Real Estate Dad” for his honest guidance, deep neighborhood knowledge, and no-pressure approach.

Professional Achievements:

  • Top 1% Metro Phoenix REALTOR® by MLS production
  • Licensed since 1999 with 25+ years of full-time experience
  • 500+ closed transactions and $300M+ in career sales volume
  • Featured real estate expert in Good Morning America, Bloomberg, Reuters, The New York Times, The Arizona Republic, KPNX 12 News, Fox 10 Phoenix, and AZ Family (CBS)
  • Consistently verified 5-star reviews across Google, Zillow, Realtor.com, FastExpert, and Experience.com

Client-Focused Approach

Bob takes a consultative, trust-first approach focused on education, clarity, and long-term decision-making. He averages 18 transactions per year and is widely respected for his hyper-local insight, data-driven advice, and steady communication throughout the process.

Specializing in downsizing and retirees, relocation, luxury homes, move-up buyers, and condos/townhomes, Bob helps clients confidently navigate major life transitions — always prioritizing what he would recommend for his own family.

Bob Hertzog Your Real Estate Dad Family Photo

Connect with Bob:

Office: 9845 N 22nd Pl. Phoenix, AZ 85028

Text: 602-957-1583
 Request Call Back: Pick a time that works best for you
 YouTube: Phoenix market insights, neighborhood guides, downsizing advice

Bob shares real-world Phoenix real estate advice through market insights, neighborhood breakdowns, and practical guidance — helping buyers and sellers make confident, informed decisions in today’s evolving housing market.

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