young couple deciding whether to rent or buy in phoenix az

Why First-Time Homebuyers in Phoenix Are Facing the Toughest Market on Record

Every spring, the National Association of Realtors releases a report on who is buying homes in America. It usually gets a few headlines, people argue about it on social media for a day or two, and then things move on. We've all heard that first-time…
This is an example of one of the HonorHealth Shea Neighborhoods
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Best Phoenix Neighborhoods Near HonorHealth Shea for Families

If you're moving close to a hospital, I wouldn't choose by map alone. The best HonorHealth Shea neighborhoods give you a short drive, yes, but they also make school drop-off, grocery runs, and ordinary weeknights feel easier. HonorHealth…
Your Local Guide To Neighborhoods in Phoenix, AZ
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Best Phoenix neighborhoods near downtown for families

Picking a family neighborhood near downtown Phoenix can feel like trying to choose a seat at a crowded dinner table. You want to be close to everything, but you also want enough elbow room to breathe. When I compare phoenix neighborhoods…
85028 vs 85254
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85028 vs 85254: Which Phoenix Zip Fits Your Family Better?

A lot of families moving to Phoenix end up making the same comparison in North Phoenix: 85028 vs 85254. I get it. On paper, both look like great options, and in real life, they solve different problems. If you want my short answer,…
Scottsdale Airport in the magic zip code 85254. One of the best Phoenix neighborhoods near scottsdale airpark
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Best Phoenix Neighborhoods Near Scottsdale Airpark

If you work near Scottsdale Airpark, the wrong neighborhood can steal an hour from your day before dinner even starts. I've helped a lot of families sort through that trade-off, and most want the same thing: a sane commute, decent yards, good…
Phoenix neighborhoods near Brophy & Xavier
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Best Phoenix Neighborhoods Near Brophy and Xavier for Families

A school commute can look fine on a map and still wear a family out by October. I've seen that happen more than once. When people ask me about Phoenix neighborhoods near Brophy & Xavier, they usually start with distance. I get it.…
daughter discussing if it's best to sell or buy before downsizing

Should I Sell or Buy First When Downsizing in Phoenix?

If you're wondering, should I sell or buy first when downsizing?, I get why that question can feel heavy. When you are trying to move to a smaller home, the timing can get complicated fast. In most cases, I want your current home on the market,…
MistAmerica Mist360 misting system
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Beat the Arizona Heat: Discover MistAmerica with CEO Dave Johnson

It's March 19th and the thermometer is already hitting 103 degrees in Phoenix. If you own a home in The Sheaborhood or any of our beautiful surrounding zip codes, you know that our "patio season" often vanishes much earlier than we'd like. I…
arcadia, one of the best phoenix neighborhoods near basis and great hearts

Phoenix Neighborhoods Near BASIS and Great Hearts Schools

When people search Phoenix neighborhoods near BASIS and Great Hearts, they're usually trying to solve an important challenge. You want a neighborhood with strong school options,a reasonable commute, and the home right for your next stage. I've…
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Best Phoenix neighborhoods near Mayo Hospital for families

If you're moving to Phoenix because Mayo Hospital needs to stay close, the house itself isn't the first decision. The neighborhood is. When I compare Phoenix neighborhoods near Mayo Hospital, I look at school mornings, grocery runs,…

Meet Bob Hertzog

Phoenix Arizona Real Estate Expert

Bob Hertzog is the owner of The Bob Hertzog Home Selling Team at The Brokery and a top 1% Metro Phoenix REALTOR®, according to local MLS production.

Licensed since 1999, Bob brings more than 25 years of experience, 500+ closed transactions, and $300+ million in total career sales volume to buyers and sellers across Central and Northeast Phoenix.

A third-generation real estate agent who grew up in North Central Phoenix (85021) and has lived in 85028 (The Sheaborhood) for over 25 years, Bob is known locally as “Bob Hertzog – Your Real Estate Dad” for his honest guidance, deep neighborhood knowledge, and no-pressure approach.

Professional Achievements:

  • Top 1% Metro Phoenix REALTOR® by MLS production
  • Licensed since 1999 with 25+ years of full-time experience
  • 500+ closed transactions and $300M+ in career sales volume
  • Featured real estate expert in Good Morning America, Bloomberg, Reuters, The New York Times, The Arizona Republic, KPNX 12 News, Fox 10 Phoenix, and AZ Family (CBS)
  • Consistently verified 5-star reviews across Google, Zillow, Realtor.com, FastExpert, and Experience.com

Client-Focused Approach

Bob takes a consultative, trust-first approach focused on education, clarity, and long-term decision-making. He averages 18 transactions per year and is widely respected for his hyper-local insight, data-driven advice, and steady communication throughout the process.

Specializing in downsizing and retirees, relocation, luxury homes, move-up buyers, and condos/townhomes, Bob helps clients confidently navigate major life transitions — always prioritizing what he would recommend for his own family.

Bob Hertzog Your Real Estate Dad Family Photo

Connect with Bob:

Office: 9845 N 22nd Pl. Phoenix, AZ 85028

Text: 602-957-1583
 Request Call Back: Pick a time that works best for you
 YouTube: Phoenix market insights, neighborhood guides, downsizing advice

Bob shares real-world Phoenix real estate advice through market insights, neighborhood breakdowns, and practical guidance — helping buyers and sellers make confident, informed decisions in today’s evolving housing market.

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