Senior couple downsizing into smaller home
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Best Phoenix Area 55+ Communities Under $600K in 2026

If you're beating your head against the wall, trying to find the best Phoenix area 55+ communities for under $600,000, I want to lower the temperature a little. You still have options. Good options, too. The part that trips people up…
Phoenix neighborhoods near Old Town Scottsdale
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Best Phoenix neighborhoods near Old Town Scottsdale

If you want easy access to Old Town Scottsdale but don't want to live in the middle of it, the neighborhood choice matters more than people think. Most families I talk with aren't chasing nightlife. They're trying to balance school…
Phoenix neighborhoods from $900K-$1.2M
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Best Phoenix neighborhoods from $900K-$1.2M

Buying at this price point in Phoenix can feel strange. You're not shopping entry-level, but you're also not in the blank-check part of the market. For most families, Phoenix neighborhoods from $900k-$1.2M is the spot where lifestyle…
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Best Phoenix neighborhoods near Banner MD Anderson for families

Moving near a major cancer center changes what "good neighborhood" means. The house still matters, but the daily rhythm matters more. When I'm helping families compare Phoenix neighborhoods near Banner MD Anderson, I tell them to think…
Should You Sell First or Buy First When Downsizing in Phoenix?

Should You Sell First or Buy First When Downsizing in Phoenix?

If you've lived in the same house for 30 years, it can feel impossible to know where to start. I hear that all the time from seniors and from adult children trying to help their parents make a smart next move. I'm Bob Hertzog, a third-generation…
Phoenix Home Inspection: What Buyers Need to Know Before You Skip It

Phoenix Home Inspection: What Buyers Need to Know Before You Skip It

Skipping a home inspection to save a few hundred bucks is a bad gamble. In Phoenix, problems hide in roofs, attics, sewer lines, ductwork, and under slabs, and a fresh coat of paint won't tell you much. Bob Hertzog recently sat down…
neighborhoods near Kierland and Scottsdale Quarter
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Best neighborhoods near Kierland and Scottsdale Quarter

If you're looking for the best neighborhoods near Kierland and Scottsdale Quarter, you've come to the right place. People fall in love with being "close" and forget to ask what daily life will feel like on a typical Wednesday morning.  When…
85014 vs 85016
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85014 vs 85016: which central Phoenix ZIP fits your family?

When people ask me about 85014 vs 85016, they're usually not asking about a map. They're asking where daily life will feel easier. My short answer is simple. 85014 usually gives families more of a true neighborhood feel for the money,…
North Central Phoenix vs Sheaborhood for families

Arcadia vs North Central Phoenix for families

When I compare Arcadia vs North Central Phoenix for families, I don't start with the house. I start with a Tuesday. School drop-off, the drive to work, soccer practice, dinner, and whether anyone still has energy for a walk all matter more…
st joseph's hospital entrance
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Best Phoenix neighborhoods near St. Joseph’s Hospital

When a family needs to be near St. Joseph's Hospital, the search can get stressful fast. You want a short drive, but you also need a neighborhood that still works on a school morning, a grocery run, and a normal Tuesday night. I've…

Meet Bob Hertzog

Phoenix Arizona Real Estate Expert

Bob Hertzog is the owner of The Bob Hertzog Home Selling Team at The Brokery and a top 1% Metro Phoenix REALTOR®, according to local MLS production.

Licensed since 1999, Bob brings more than 25 years of experience, 500+ closed transactions, and $300+ million in total career sales volume to buyers and sellers across Central and Northeast Phoenix.

A third-generation real estate agent who grew up in North Central Phoenix (85021) and has lived in 85028 (The Sheaborhood) for over 25 years, Bob is known locally as “Bob Hertzog – Your Real Estate Dad” for his honest guidance, deep neighborhood knowledge, and no-pressure approach.

Professional Achievements:

  • Top 1% Metro Phoenix REALTOR® by MLS production
  • Licensed since 1999 with 25+ years of full-time experience
  • 500+ closed transactions and $300M+ in career sales volume
  • Featured real estate expert in Good Morning America, Bloomberg, Reuters, The New York Times, The Arizona Republic, KPNX 12 News, Fox 10 Phoenix, and AZ Family (CBS)
  • Consistently verified 5-star reviews across Google, Zillow, Realtor.com, FastExpert, and Experience.com

Client-Focused Approach

Bob takes a consultative, trust-first approach focused on education, clarity, and long-term decision-making. He averages 18 transactions per year and is widely respected for his hyper-local insight, data-driven advice, and steady communication throughout the process.

Specializing in downsizing and retirees, relocation, luxury homes, move-up buyers, and condos/townhomes, Bob helps clients confidently navigate major life transitions — always prioritizing what he would recommend for his own family.

Bob Hertzog Your Real Estate Dad Family Photo

Connect with Bob:

Office: 9845 N 22nd Pl. Phoenix, AZ 85028

Text: 602-957-1583
 Request Call Back: Pick a time that works best for you
 YouTube: Phoenix market insights, neighborhood guides, downsizing advice

Bob shares real-world Phoenix real estate advice through market insights, neighborhood breakdowns, and practical guidance — helping buyers and sellers make confident, informed decisions in today’s evolving housing market.

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