empty rooms might be telling you it's time to downsize
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How do I know it’s time to downsize?

If you've been sitting on the fence about downsizing, I want to slow this down and make it simple. In my experience, the right time to downsize usually has less to do with the housing market and more to do with what your home asks from you…
middle age couple trying to figure out "how much does it cost to sell my phoenix home?
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How Much Does It Cost to Sell My Phoenix Home?

Most sellers fixate on the price tag and miss the number that matters most. If you're planning a move, net proceeds is the number that tells you what you'll have left when the dust settles. That matters a lot if you're downsizing, helping…
New Single-Story Homes Phoenix
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Best Phoenix neighborhoods for families who want newer single-story homes

If you're trying to find new single-story homes phoenix buyers can feel good about in the Greater Phoenix area, I want to save you some time. In the core neighborhoods of Maricopa County I trust most, truly brand-new one-level houses are extremely…
Best Neighborhoods In The Scottsdale Unified School District

Best Neighborhoods In The Scottsdale Unified School District

Trying to find the best neighborhoods in the Scottsdale Unified School District can feel like using a flashlight on an old paper map. One street works, the next one doesn't. I've helped a lot of buyers through that exact problem, and the short…
Phoenix Children's Hospital Neighborhoods

Best Phoenix neighborhoods near Phoenix Children’s Hospital for families

When people search for Phoenix Children's Hospital neighborhoods, they're usually trying to solve two problems at once. They want quick access to care, and they also want a neighborhood that feels good on an ordinary Tuesday. Let's…
best neighborhoods in paradise valley unified school district
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Best Neighborhoods in Paradise Valley Unified School District

A lot of homebuyers type "best neighborhoods in Paradise Valley Unified School District (PVUSD)" into Google when they're really asking a simpler question: where can I live, feel good about the schools, and still enjoy my day-to-day life? My…
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Best Madison School District Neighborhoods

Choosing the right neighborhood in Phoenix gets tricky fast when schools matter. One block can change the school path, the commute, and even the feel of daily life. I've helped a lot of families, downsizers, and adult children sort through…
Questions every Phoenix Downsizer should ask before selling

20 Questions Every Phoenix Downsizer Should Ask Before Selling

By Bob Hertzog, SRES® — Your Real Estate Dad If you’ve been in your Phoenix home for a long time and downsizing has started to cross your mind, you’re probably carrying more questions than you know where to start with. That’s completely…

Phoenix Downsizing: Keep Your Life When You Shrink Your Home

Have you been staring at those extra bedrooms, the sprawling yard, or the two-story layout, wondering how you got so much house? If you own a home here in Phoenix, you're not alone in feeling that weight. I've helped hundreds of people make…
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Reverse Mortgages In Phoenix: What Seniors and Their Kids Need to Know

If you're helping a senior, or you're the one thinking about retirement, the topic of reverse mortgages in Phoenix tends to come up at the kitchen table sooner or later. The problem is that most people only know the rumors, or what they saw…

Meet Bob Hertzog

Phoenix Arizona Real Estate Expert

Bob Hertzog is the owner of The Bob Hertzog Home Selling Team at REAL Broker and a top 1% Metro Phoenix REALTOR®, according to local MLS production.

Licensed since 1999, Bob brings more than 25 years of experience, 500+ closed transactions, and $300+ million in total career sales volume to buyers and sellers across Central and Northeast Phoenix.

A third-generation real estate agent who grew up in North Central Phoenix (85021) and has lived in 85028 (The Sheaborhood) for over 25 years, Bob is known locally as “Bob Hertzog – Your Real Estate Dad” for his honest guidance, deep neighborhood knowledge, and no-pressure approach.

Professional Achievements:

  • Top 1% Metro Phoenix REALTOR® by MLS production
  • Licensed since 1999 with 25+ years of full-time experience
  • 500+ closed transactions and $300M+ in career sales volume
  • Featured real estate expert in Good Morning America, Bloomberg, Reuters, The New York Times, The Arizona Republic, KPNX 12 News, Fox 10 Phoenix, and AZ Family (CBS)
  • Consistently verified 5-star reviews across Google, Zillow, Realtor.com, FastExpert, and Experience.com

Client-Focused Approach

Bob takes a consultative, trust-first approach focused on education, clarity, and long-term decision-making. He averages 18 transactions per year and is widely respected for his hyper-local insight, data-driven advice, and steady communication throughout the process.

Specializing in downsizing and retirees, relocation, luxury homes, move-up buyers, and condos/townhomes, Bob helps clients confidently navigate major life transitions — always prioritizing what he would recommend for his own family.

Bob Hertzog Your Real Estate Dad Family Photo

Connect with Bob:

Office: 9845 N 22nd Pl. Phoenix, AZ 85028

Text: 602-957-1583
 Request Call Back: Pick a time that works best for you
 YouTube: Phoenix market insights, neighborhood guides, downsizing advice

Bob shares real-world Phoenix real estate advice through market insights, neighborhood breakdowns, and practical guidance — helping buyers and sellers make confident, informed decisions in today’s evolving housing market.

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